"DIGITAL MARKETING & SALES" STAGE

DAY 1 - OCTOBER 22, TUESDAY - 2019

"DIGITAL MARKETING & SALES" STAGE
09:00 - 10:00
NETWORKING AND EHXIBITION

10:00 - 11:00

AUTOMATING MARKETING

This panel focuses on marketing automation solutions to streamline marketing & sales organizations and manage complex omni-channel strategies.

11:00 - 12:00

INTEGRATING MARKETING & SALES

This panel focuses on Marketing and Sales integration enhanced by a wide range of powerful tools that incorporate touch prints and the entire customer journey, disclosing insights on the impact of every decision and interaction.

12:00 - 13:00

INTELLIGENT MARKETING

This panel focuses on the adoption of data-driven marketing best practices, enabling better decision making and driving new business opportunities.

13:00 - 14:30
NETWORKING AND EHXIBITION

14:30 - 15:30

ECOMMERCE PLATFORMS

This panel aims to disclose the most innovative tools and solutions to build-up and develop e-commerce channels.

15:30 - 16:30

ECOMMERCE OPERATIONAL INTEGRATION

This panel will unveil the latest integration solutions of all operational elements of an e-commerce business: the physical stores, the websites, sales, stock management and logistics and discuss how effective integration impacts revenues and customer satisfaction.

16:30 - 17:30

ECOMMERCE MARKETING

This panel will present the tools, the solutions and the technological options to increase e-commerce conversion rates and to reduce e-commerce delivery and return rates.

17:30 - 18:00
OKTOBER FEST PARTY

DAY 2 - OCTOBER 23, WEDNESDAY - 2019

"DIGITAL MARKETING & SALES" STAGE
09:00 - 09:30
NETWORKING AND EHXIBITION

09:30 - 10:30

AUTOMATING ADVERTISING

This panel aims to demonstrate the huge transformation of advertising where digital is spreading across other formats and automation is rising dramatically.

10:30 - 11:30

CONTENT & STORYTELLING ACROSS PLATFORMS

This panel goal is to unveil the power of content and the suitability of storytelling in each channel, as well as the best way to plan and execute campaigns across multiple digital channels.

11:30 - 12:00
NETWORKING AND EHXIBITION

12:00 - 13:00

PRECISION MARKETING

This panel will focus on the opportunities that technology, and especially the Internet of Things (IoT), can offer to small businesses in the growing field of localized and contextualized advertizing.

13:00 - 14:30
NETWORKING AND EHXIBITION

14:30 - 15:30

PHYGITAL STORE

This panel will address the way technology is changing the traditional store forever.

15:30 - 16:30

OMNICHANNEL OPERATION

This panel aims to show the best practices to develop the perfect omnichannel strategy, integrating the best of the store and the best of digital online sales.

16:30 - 17:30

STORE EXPERIENCE

This panel will showcase the use of technology to enhance the shopping experience and reinforce customer centricity.

17:30 - 18:00
NETWORKING AND EHXIBITION