"DIGITAL MARKETING & SALES" STAGE

DAY 1 - OCTOBER 22, TUESDAY - 2019

"DIGITAL MARKETING & SALES" STAGE
09:00 - 10:00
NETWORKING AND EHXIBITION

10:00 - 11:00

AUTOMATING MARKETING

This panel focuses on marketing automation solutions to streamline marketing & sales organizations and manage complex omni-channel strategies.

Carlos Duez - Marketing Automation Lead Iberia (Marketo and Adobe Campaign), Adobe
Sofia Junqueiro - Customer Advisor Customer Intelligence Unit, SAS
Lisa Toner - Senior Manager of Acquisition, Hubspot
Sérgio Santos - Head of Digital Banking, BPI Bank
Moderator: Francisco Matos Chaves - Digital Director, Meo

11:00 - 12:00

INTEGRATING MARKETING & SALES

This panel focuses on Marketing and Sales integration enhanced by a wide range of powerful tools that incorporate touch prints and the entire customer journey, disclosing insights on the impact of every decision and interaction.

Joe Cummiskey - International Sales Director, SurveyMonkey
Sofia Luz - Founder & Chief Executive Officer, OutMarketing
Luís Pestana Mourão - Partner, Think3i-Seeketing
Carla Pereira - Marketing & Communication Director Portugal, DPD

12:00 - 13:00

INTELLIGENT MARKETING

This panel focuses on the adoption of data-driven marketing best practices, enabling better decision making and driving new business opportunities.

Alexandru Cernatescu - Founder and Chief Executive Officer, Stefanini Infinit
Antoine Blanchys - Chief Executive Officer, MediaPost & Innovagency
Pedro Martins - Founder & Chief Executive Officer, Singularity Digital Enterprise
Moderator: Teresa Moreira - ACEPI

13:00 - 14:30
NETWORKING AND EHXIBITION

14:30 - 15:30

ECOMMERCE PLATFORMS

This panel aims to disclose the most innovative tools and solutions to build-up and develop e-commerce channels.

Michael Nitsche - Strategic Partner Manager, 4SELLERS
Gaspar d’Orey - Chief Executive Officer, DOTT
Moderator: Nuno Matias - Country Manager Portugal, AMEN

15:30 - 16:30

ECOMMERCE OPERATIONAL INTEGRATION

This panel will unveil the latest integration solutions of all operational elements of an e-commerce business: the physical stores, the websites, sales, stock management and logistics and discuss how effective integration impacts revenues and customer satisfaction.

Tiago Oom - General Manager, Unicre
Tiago Paiva - Co Founder & Chief Marketing Officer, The Hubb
Ricardo Monteiro – Partner and Chief Operational Officer, Fonte Online (Mercadão)
Moderator: Diogo Almeida Alves - Partner Vertech Capital

16:30 - 17:30

ECOMMERCE MARKETING

This panel will present the tools, the solutions and the technological options to increase e-commerce conversion rates and to reduce e-commerce delivery and return rates.

Nuno Morais - Chief Executive Officer, Smarkio & Impacting Business
Pedro Pinto - E-Commerce Business Director, Continente
Moderator: Nuno Matias - Country Manager Portugal, AMEN

17:30 - 18:00
OKTOBER FEST PARTY

DAY 2 - OCTOBER 23, WEDNESDAY - 2019

"DIGITAL MARKETING & SALES" STAGE
09:00 - 10:00
NETWORKING AND EHXIBITION

10:00 - 11:00

AUTOMATING ADVERTISING

This panel aims to demonstrate the huge transformation of advertising where digital is spreading across other formats and automation is rising dramatically.

João Marques Gomes - Google Marketing Platform Manager, Google
João Pedro Cortinhas - Founder & Chief Executive Officer, Swonkie
Diogo Branco - Advertising Senior Manager, Miniclip
João Cardoso - Head of Digital, GroupM - WPP

11:00 - 12:00

CONTENT & STORYTELLING ACROSS PLATFORMS

This panel goal is to unveil the power of content and the suitability of storytelling in each channel, as well as the best way to plan and execute campaigns across multiple digital channels.

Rui Borges - Chief Executive Officer, Plot Content
Pedro Pires - Chief Executive Officer, Solid Dogma
Carlos Picazo - Solution Leader Adobe Experience Manager, Adobe
Miguel Sabino - Founder & Chief Executive Officer, Thumbmedia
Moderator: Ricardo Tomé - Director, Media Capital Digital

12:00 - 13:00

PRECISION MARKETING

This panel will focus on the opportunities that technology, and especially the Internet of Things (IoT), can offer to small businesses in the growing field of localized and contextualized advertizing.

Joana Carravilla - Country Manager Iberia, E-Life Group
Tiago Branco - Data & Technology Director, Omnicom Media Group
Toralf Schneider - Managing Partner, Net4X
Jean Philipe Mota - EMEA Market Lead, Waze


13:00 - 14:30
NETWORKING AND EHXIBITION

14:30 - 15:30

PHYGITAL STORE

This panel will address the way technology is changing the traditional store forever.

Paulo Pinto - Chief Executive Officer, La Redoute
Susana Coerver - Chief Executive Officer, Fuel
Hugo Jorge - Marketing Director, LG Electronics
Inês Drummond Borges - Iberian Marketing Director, Worten
Moderator: Carla Pereira - Marketing & Communication Director Portugal, DPD

15:30 - 16:30

OMNICHANNEL INTEGRATION

This panel aims to show the best practices to develop the perfect omnichannel strategy, integrating the best of the store and the best of digital online sales.

Hugo Lebre - Sales Director, Sitecore
Rui Tomás Fonseca - Business Development Director, Mastercard
Francisco Dias - E-Commerce Director, Decathlon
Paula Alves - Head of Ecommerce Portugal, Fnac

16:30 - 17:30

STORE EXPERIENCE

This panel will showcase the use of technology to enhance the shopping experience and reinforce customer centricity.

Filipa Montalvão - Managing Partner, White Way
Vasco Portugal - Co-Founder & Chief Executive Officer, Sensei
Miguel Oliveira -Chief Executive Officer, Edigma
Moderator: Carla Pereira - Marketing & Communication Director Portugal, DPD

17:30 - 18:00
NETWORKING AND EHXIBITION