Alberto Araújo Lima, 45, married, 2 children, is the CEO of Polygon since 2016.

Has a degree in Business Studies at London South Bank University, and a postgraduate degree in Public Governance at the Universidade Católica Portuguesa, has over 20 years of professional experience, most on leadership roles in Digital Innovation, CRM and Human Capital.

He was a Packer at Silvex, Consultant at ALICO, Consultant at Deloitte, Member of the board at PME Capital, Division Director at Advance Station, Founder of talentandjob and Innovation Manager at PH Informática.

He is a member of the Porto Municipality Assembly and was President of the Junta de Freguesia de Lordelo do Ouro in Porto from 2001 to 2009. He leaded a Social Support Association for 12 years and is currently Chairman of the Supervisory Board of an IPSS.

With over 24 years of professional experience in financial consulting, mainly in Portugal and the United Kingdom, Alexandre Matos is currently Chief Financial Officer at Altice Portugal, since November 2017. Alexandre Matos had management responsibilities in RAR Group, PriceWaterHouseCoopers and Roland Berger. Previously he was a financial advisor on debt restructuring projects, including the MSF Group, Clinicas Maló, Páginas Amarelas, etc.

Graduated in Business Management from Universidade Católica Portuguesa, Alexandre Matos was, between 2010 and 2015, CFO of Opway Group, COO of Top Atlântico Group and CFO of Páginas Amarelas, having started his career as an auditor at PriceWaterHouseCoopers.

Alexandre Nilo Fonseca, is currently President of the Digital Economy Association in Portugal – ACEPI, Board Member of the e-Commerce Europe Association, CEO and Founder of A2D Consulting, Counselor at the Ecommerce Foundation and Consultant of several governments for the Digital area.

Alexandre Fonseca is an experienced business leader with more than 25 years in different environments, positions and cultures, including national and multinational companies in the areas of Information Technologies, Telecommunications, Media, Entertainment, Corporative non-profitable associations and Sports.

Regular speaker in conferences all around the world, Alexandre Nilo Fonseca is also an invited teacher at Catolica Lisbon Business School and Coordinator of a Mobile Marketing and a Marketing Management Post-graduations of Universidade Europeia/Laureate Universities.

CEO & Co-Founder – Stefanini Infinit

– President of the Academic Board & Co-Founder – Infinit Academy

– International Public Speaker on Technology, Marketing, Advertising & Trends

– Passionate Futurologist & Awakener

– Digital Transformation, Digital Marketing & Business Evolutive Transformation Trusted Advisor

Alexandru Cernatescu has over 16 years of experience in Digital Advertising, Digital Transformation, Innovation, Software & Technology Companies.

The last 12 years of his career are a successful entrepreneurial story by co-founding in 2007 what is now one of the largest digital agencies in Romania and one of the fastest growing in Europe – Infinit Solutions Agency – which stood at the base of the 2019 joint venture with Stefanini thus creating Stefanini Infinit. Stefanini Infinit serves brands like Suzuki, Arctic, Chio, Nutline, Pom-Bar (Intersnack), Hellmans, Delik’at (Unilever), CEC Bank, Tantum Verde (Angelini), METRO and more, focusing on the integral management of these brands in the digital area and on the turnkey development and running of integrated campaigns with digital in the center, creative but at the same time with a great focus on measurable results.

For his professional and business performance, Alexandru was awarded the Forbes “30 under 30” award for innovation, entrepreneurship and disruptive media impact.

Alexandru is a very experienced consultant in the digital transformation of businesses, brand development in digital and alternative channels, business development and is one of the most well-known and recognized Romanian international speakers in the field of digital marketing, technology and trends having over 150 keynote presentations or trainings sustained, both in Romania and in many different regions of the world, dozens of TV appearances and hundreds of press appearances or materials on these topics.

Director for Southern Europe include engaging with governments, academia, civil society, technical community and the Internet business sector, on the development of the DNS Internet policies as well as their impact on the global Internet critical infrastructure.

Prior to working at ICANN, Andrea served as Policy and Advocacy Manager for the International Federation of Libraries Association and Institutions (IFLA) in The Hague, Netherlands, and since 2007 as an Associate Expert at UNESCO’s Knowledge Societies Division, in Paris, France. In Spring 2012, Andrea worked in Iraq for the NGO Internews EU and authored a study and policy recommendation on Internet and Freedom of Expression in the country.

Andrea holds a MA degree as Fulbright scholar from The Fletcher School of Law and Diplomacy in Boston, Massachusetts; he also holds a MA in International Relations from the Barcelona Institute of International Studies (IBEI) and a BA in Political Science from the University of Rome, La Sapienza. Furthermore, Andrea holds Certificates in Negotiation from The Harvard Program on Negotiation at the Harvard Law School. In addition to English and to his native Italian, Andrea speaks fluent French, Spanish and intermediate Portuguese.

Rear Admiral Antonio Gameiro Marques was born in Figueira da Foz on May 4, 1959. He joined the Naval School in 1976 and completed his degree in Naval Military Sciences, Navy Class, in 1981. After serving on several Navy ships, attended Marine Communications specialization and completed in 1987 the Master of Electrical and Computer Engineering that he attended at the Naval Postgraduate School in Monterey California, USA.
After attending the Senior Course at NATO’s College of Defense in Rome, from 2004 to 2007 he was the naval military advisor to the Portuguese Ambassador to the Atlantic Alliance at NATO Headquarters in Brussels, where he was also the permanent representative of Portugal. at the NATO Consultation Command and Control Board.
He was promoted to the post of Rear Admiral on November 27, 2008, and from January 2009 to June 2013 he was the Chief Information Officer (CIO) of the Navy.
From July 1, 2013 to August 31, 2016, he served as Deputy Secretary-General of the Ministry of National Defense and the representative of the Ministry of National Defense on the Installing Committee of the National Cybersecurity Center.
From November 2013 to April 2014, she attended the 39th AESE / IESE – School of Business and Management School.
Since 1 September 2016, he has held the position of Director-General of the National Security Office, being inherently the National Security Authority. The National Cybersecurity Center is in the structure of the GNS.
Throughout his career he has taught curricular units related to information and communication technologies and has given several presentations at various conferences on Strategic Management, Information Technology Governance, Maritime Situational Knowledge and Information Security in cyberspace. and published several articles on the same topics.

António Miguel Ferreira is the Managing Director for Iberia & Latin America and member of the Group Executive Board, at Claranet, a managed IT services provider in the areas of Cloud, Security and Workplace. He serves also as the President of Claranet Portugal, ITEN Solutions, Echiron and Inok. In 1994, he was the Founder of Esoterica, the first Portuguese private Internet Service Provider. From 1999 until 2005 he served as Director of European Network Services for Southern-Western Europe, at US-headquartered Via Networks Inc, in 2004 he founded Amen Portugal, a web hosting provider, and on 2011 Lunacloud, a cloud infrastructure provider. From 2004 to 2010 he was the president of APREGI (web hosters association) and from 2010 until 2016 he served also as vice-president and leader of the hosting committee of ACEPI and in 2014 to 2016 as a non-executive member of the board of DNS.pt.

Graduated in Computer Science Engineer at INSA Lyon (France) in 1996 and has authored Internet & Cloud books, launched in the US (2), Brazil (1) and Portugal (5).

Founder at Utrust, a Swiss based blockchain payments startup bootstrapped in 2017 and is it’s current CTO and Payments expert. Guest lecturer at several executive education programs dealing with FinTech and Blockchain subjects. Has a background in Computer Science from Instituto Superior Técnico (IST) and MIT.

Brand Creation and Management Specialist

Carlos Coelho is one of the major Portuguese references in the field of brand building and management. Throughout his 34 years of career, he has led hundreds of projects of some of the most relevant brands in Portugal such as Multibanco, Galp, RTP, CTT TAP, Sata, Sonae, Delta, Fidelity, Sogrape, The Navigator Company, Portugal It’s Me, among many others.

He has authored several studies on trends and theoretical models of brands. Carlos Coelho is an activist about the causes and brands of Portugal. He is the author of the book “Portugal Genial’ ’. He is co-author of the book “Brand Taboos” and has participated in several books such as: “Sustainable Management”, “Portugal Vale a Pena”, “TAP, the image of a people”. He is a teacher, columnist, and author. host of the TV show Imagi-Nação.

He was the founder of Novodesign (1985), Brandia (2002) and Ivity Brand Corp (2007) which he currently runs. He is the founder and president of the Portugal Genial Association, an entity that promotes the best of Portugal.

As the Marketing Automation Specialist for Spain and Portugal at Adobe, Carlos is responsible to help B2B and B2C companies to improve the experience they deliver to their customers through all their communication’s channels. Carlos has over 10 years of experience in the digital ecosystems, from software vendors in the area of digital marketing, big data and attribution to 360 digital media providers.

Carlos was born in 1982, and he leads Sales and Business Development for Adobe Experience Manager (AEM) in Spain and Portugal markets.

Prior to Adobe he has worked in international software companies like Oracle and FatWire, he also was a freelancer and started his professional career as a web developer. During his 15 years of experience, he has been always close to Content & Digital Assets Management solutions in many different roles such as developer, consultant, pre-sales and sales. He holds a degree in Computers Engineering specialized in Systems and Information Technology by Universidad de Oviedo.

Deputy Head of Mission, Embassy of the Federal Republic of Germany in Lisbon, Portugal

Daniela Schlegel is the First Counsellor and since June 2018 the Deputy Head of Mission, as well as the Head of Economic Affairs Department and for European Affairs of the German Embassy in Lisbon, Portugal.

In the diplomatic service of the Federal Republic of Germany she was assigned the position of Deputy Head of Division for the Middle East, Asia, Africa and Latin America in the Federal Chancellery and served in the Human Resource department at the Federal Foreign Office.  Daniela Schlegel was seconded to the German Embassy in Tel Aviv, Israel, as Political Counsellor and appointed as Head of the Legal and Consular Division and Cultural Affairs Attaché at the German Embassy in Damascus, Syria. She took up duties in the International Law Division of the German Foreign Office.

Daniela Schlegel studied law in Freiburg, Germany and Salamanca, Spain. She holds a Master Degree in International and European Law from the University of Edinburgh, Great Britain. She acquired her legal qualification for Judicial Office at the Higher Regional Court in Berlin (Kammergericht Berlin).  Daniela Schlegel joined the German Foreign Service in the year 2002.

MD, PhD, MBA, co-founder & CEO of Tonic App, a digital health startup. Built her clinical and academic career for more than 17 years before joining this venture.

Tonic App is the mobile platform that helps medical doctors on their day-to-day work, by aggregating the best professional resources. Doctors save time and can focus on what is really important: their patients.

Graduating with Law degree from Exeter University and with a Masters in European law from Rennes University, Eduardo Salvação Barreto, the new General Manager of HiPay Portugal, began his career in Xerox in 2008 as a Business Developer in the UK.

In 2012, he transferred to ACS Solutions, an IT and software Outsourcing company belonging to Xerox, where he was responsible for international sales of the Business Process Outsourcing solutions.

In 2013, he joins Elavon in London, one of the biggest global acquiring banks, in the international corporate sales team, first as a manager, then as a Business Development Director specializing in the Hospitality Sector.

Since 2017 and before being selected to lead HiPay Portugal, Eduardo was at SafeCharge as Head of Travel and Hospitality where he developed and implemented the company’s strategy in those sectors.

HiPay is a global payments platform enabling merchants to accept payments safely and securely in more than 150 currencies and through more than 220 payment methods across all channels: online, mobile and instore.

Francisco Pedro Presas Pinto de Balsemão, 39 years old, is the CEO of Impresa, the largest media company (Broadcast, Print and Digital) in Portugal, since March 2016. Previously (October 2012), he acted as Impresa’s Executive Director and COO responsible for Human Resources, Legal Affairs and Sustainability, as well as Company Secretary. He graduated in Law by Universidade Nova de Lisboa (Lisbon) and has a Masters Degree in Law (Magister Juris) by Oxford University (UK). He also undertook a General Course in Management at Nova School of Business and Economics (Lisbon), the “Advanced Management Program” at Universidade Católica Portuguesa (Lisbon) and Kellogg School of Management (Chicago, USA), the “Orchestrating Winning Performance / Leading the Family Business” course at IMD Business School (Lausanne, Switzerland) and “Journey to Business Transformation” program by Esade Business School (Spain) at Singularity University (Silicon Valley, USA).

He began his career in 2003, as an Associate at Linklaters (Lisbon) and later, in 2008, as a Human Resources Consultant in Heidrick & Struggles (Lisbon). He joined Impresa in 2009, as Human Resources Director. Before, in 2007, he was an Assistant Adviser in the Portuguese Mission to the United Nations (New York), having worked in the 3^rd Committee (Human Rights). He is also the Vice-President of SIC Esperança, an NGO, since 2013, and Director of the International Academy of Television Arts & Sciences, since November 2017. Francisco is also member of the Advisory Board of the Forum for Competitiveness, (2018-2020), and member of the Faculty Council at the Law School of Universidade Nova de Lisboa (2018-2021).

Frederico Costa é um executivo com mais de 20 anos de experiência em gestão de empresas, Business Development e marketing digital. No Google há 6 anos, com a responsabilidade da relação com de alguns sectores de actividade como Banca e Seguros, Auto, Telecom e FMCG bem como a relação com agências e parceiros estratégicos.  Lidera também todas as iniciativas relacionadas com Branding e com Mobile assets. Transitou da PT onde esteve 15 anos a gerir o negócio de advertising do Sapo.  Apaixonado por Marketing, Tecnologia e Transformação Digital. Viciado confesso em Maratonas.

PhD in Computer Engineering by the Lisbon University, Giuliana Veronese is a senior Executive with more than 20 years of experience in business management at Information Technology area. Currently, Giuliana is responsible for the EMEA Application and Digital Strategies,  directing ADC (Application Development Center), APS (Application Pre-Sales) and DTC (Digital Transformation Center) teams in a multicountry operation. She drives these teams towards creativity and innovation providing sustainable digital transformation for global customers.

After finishing an MBA at London Business School, Gonçalo began his marketing career in FMCG, with work experiences at L’Oréal, Johnson & Johnson and PepsiCo. After a period where he crossed different sectors (retail, pay TV, B2B and B2C services), he discovered the Consumer Healthcare sector 11 years ago and fell in love. After 7 years in the UK, where he managed Marketing & Sales teams at Roche UK, Gonçalo returned to Portugal recently to embrace a new challenge as Country Commercial Lead at Bayer Consumer Health. During the last 2 years he has led digital transformation projects and the development of Digital Health products and services for consumers and healthcare professionals.

Guilherme Martins Victorino is an assistant professor at NOVA Information Management School (NOVA IMS) in the areas of Design Thinking, Change and Knowledge Management and coordinates the Post-Graduation Course in Information Management and Business Intelligence in Healthcare.

He is also coordinator of the Design Thinking course at the NOVA Doctoral School, accompanying PhD students in disruptive innovation processes. He as a career of more than 15 years in senior management positions in the sectors of Healthcare, Media and Telecommunications.

Guilherme is a certified trainer in Design Thinking and Change Management, having the opportunity of working on new approaches to innovation in reference companies in Portugal, Brazil, Australia and the United States in diverse organizational challenges using design thinking methods and empowering people through the use of co-creation and advanced simulators.

Since 2018 – Ambassador, Special Representative for International Digitalisation Policy and Digital Transformation, Federal Foreign Office, Berlin

2015 – 2018 – Ambassador, Permanent Representative to FAO, WFP, IFAD; Rome, Italy

2010 – 2015 – Head of Division, International Climate and Environmental Policy; Federal Foreign Office, Berlin

2007 – 2010 – First Counsellor, Head of Economic Division, German Embassy, Paris/France

2004 – 2007 – Deputy Head of Division, Online Media; Federal Foreign Office, Berlin

2002 – 2004 – Head Communication and Media Relations; Helmholtz Association of National Research Centers, Berlin

1999 – 2002 – Counsellor, Press and Public Affairs, German Embassy Washington D.C., USA

1996 – 1999 – Desk Officer, South East Asia Division and ASEM process; Federal Foreign Office, Berlin

1992 – 1996 – First Secretary, Press and Culture; German Embassy Windhoek, Namibia

1992 – Second Secretary; German Embassy Kinshasa, DRC

1991 – 1992 – Desk Officer, Multilateral Development Cooperation; Federal Foreign Office, Berlin

1989 – 1991 – Foreign Service Academy; Bonn, Germany

1987 – 1989 – Medical Research Officer; Heidelberg Medical School, Germany

1980 – 1987 – Studied medicine in Heidelberg and London. Medical Doctorate. Fully licensed medical doctor

LG Electronics Portugal Marketing Director, has a prior 15 years professional experience in the Telco market, being responsible since 2011 for the promotion and communication of LG brand and its different B2B and B2C business units products.

With and eMBA from AESE business school and a technology base past education, through a Computer Science degree and a post-graduation in Advanced Telecommunications Services, was since very early connected to Marketing area in his professional career, being able to balance ally the passion for Marketing and communication with technology.

Inês Ferreira é atualmente responsável pela área de Gestão de Produto Internet-of-Things (IoT) do segmento Business to Business da Altice Portugal. O lançamento de serviços de conectividade inovadores, seguros e robustos para a IoT e o desenvolvimento do ecossistema IoT com vista à implementação de soluções completas e inovadoras nas organizações portuguesas, são os principais tópicos com os quais lida na sua atual posição.

Com mais de 20 anos de experiência em telecomunicações, foi responsável pela Gestão de Produtos Pré-pagos, na TMN, de 1998 a 2003. Posteriormente, desenvolveu a sua carreira na área de Analytics e de Customer Relationship Management, sendo responsável por modelos de previsão de churn e de segmentação de clientes, bem como pela implementação de sistemas de reporting e de gestão analítica do cliente. Trabalhou em consultoria entre 2008 e2012, com responsabilidade por projetos de Analytics e Big Data internos e para clientes externos.

É licenciada em Economia pela Universidade Nova de Lisboa e possui um MBA pela Universidade Católica de Lisboa.

Jan Bayer, born in 1970, read media studies and law, as well as business administration in Hanover and Madison, Wisconsin. He began his career in 1995 as a trainee at the Süddeutsche Zeitung in Munich. He worked there from 1996–1999 in advertising sales. Following a stint as Publishing Manager of the Volksstimme in Magdeburg, he returned to the Süddeutsche Zeitung in 2002 as Head of Controlling, becoming Publishing Manager in 2004.

In 2006 he became the Head of the Executive Office for Newspapers at Axel Springer SE, where he became Publishing Director of the Hamburg Regional Newspaper Group from 2007 and Chairman of the management board of the WELT GROUP / BERLINER MORGENPOST / HAMBURGER ABENDBLATT from 2008.

Jan Bayer is member of the Axel Springer Executive Board since January 2012 and currently serves as President News Media International.

Jean-Philippe is in charge of the Business Development for Waze (Google) for Portugal, Spain, Belgium and the Netherlands. Before changing teams he spent 4 years on the Google Ads side for the new business department for the French Market. 

Prior to Google he started his career in São Paulo, Brazil, working for Rocket Internet  as a Business Intelligence Analyst where he learned a great deal about the startup world. 

He cultivates an international profile having had the opportunity to work and study in 5 different countries. Being from Portugues heritage he is connected with several projects linked to Portugal. He aims at establishing himself in Portugal one day and contribute in connecting the portuguese market with the international.

Joana Carravilla is currently partner and country manager in the Iberian Peninsula part of Elife Group – worldwide group specialized in market intelligence and customer experience management at Social Media – accumulating over 12 years of experience in the company, both in the national as well as in the spanish markets. 

Since 2016, she has also held partner position at SA365, Elife Group’s creative agency. Her experience in the digital world began in 2000, being a partner, for 10 years at Seara.com, a webmarketing and ecommerce specialised agency. 

Chairman of the Board of Directors of the Autoridade Nacional de Comunicações (ANACOM), the national regulatory authority in Portugal for communications. Chairman of the European Group for Postal Services (ERGP) and member of the Body of European Regulators for Electronic Communications (BEREC).

Previous functions: Director of Statistics of the Portuguese central bank and Invited Professor at NOVA Information Management School of Universidade Nova de Lisboa.

Swonkie was founded by João Cortinhas in a partnership with Daniel ( a developer with 17 years old ) and together built a powerfull tool to manage social media. On Portuguese Shark Tank Tv Show they got an investment to develop and improve the project and nowadays are one of the best case studies in Portugal in a Digital industry.

Board member of the Portuguese Trade and Investment Agency since April 2017.

2011-17: Board member of some companies, namely Prio Energy (a Portuguese Oil and Gas retailer), and EMEL (Lisbon Parking and Urban Mobility Municipal Company).

2005-11: Economic adviser to the Prime Minister. At the same time he was at charge of the National Office to promote Electric Mobility in Portugal.

Degree and Master both in Economics and Psychology. Master both in Economic History and Psychology.

Executive Board Member, since April 2017, responsible for all B2C Marketing and Sales activities (MEO, MOCHE and UZO brands), including Sales & Distribution Channels, Segment Management, Products & Services (Fixed, Mobile, Convergent), TV User Experience and Content Strategy, Communication & Advertising ATL, BTL and Digital and Customer Devices portfolio.
Formerly was Director of Products and Services B2C at PT, since August 2015, being one of the driving elements in defining and implementing the company’s strategy for the Portuguese wireline, mobile, broadband and convergent services, such as M4O and M5O. From 2008 to 2015, was Director of the Personal Segment at TMN, responsible for launching the UZO brand, having been Executive Director of the brand, and for launching the first MVNO in Portugal with CTT. He was also Non-executive Board Member at PT Contact, from 2011 to 2014.
In the PT group since 1996, has a wide experience in the telecommunications sector, namely in product and service development and management, distribution channels, customer devices, pricing, strategy and loyalty program management, CRM management, Business Intelligence and Big Data.
He has a degree in History, holds an MBA in Marketing and Communication and an advanced training in Telecommunication Management, as well as in Leadership and Organizational Transformation, namely by the Nova Lisbon University, the Catholic University of Lisbon and by the Lisbon MBA.
Has been Invited Speaker for several conferences in diverse industry events held in Madrid, Barcelona, Vienna, Monaco and Lisbon, and regularly participates in sector discussion forums.

With a background in Electronics and Telecommunications and extensive experience in Industrial Systems and Solutions Engineering with particular focus on Automation, Telemetry, Communications and Identification systems (RFID), João Queiroz is currently Digital Enterprise coordinator at Digital Industries and responsible for incubators iExperience Center 4.0 from Siemens SA where, under the motto of the new and demanding industrial era dubbed Industry 4.0, it seeks, by combining its different strands of knowledge, to develop the theme through the creation of new transversal benefits to the most distinct and demanding production processes of the digital age in which we live, whether they are simply updating the communication platforms that still clutter this revolution, or integrating the new concepts of Digital Twin, IoT, Cybersecurity, Augmented Reality or Data Analytics.

It is also responsible for the development of a new technology and knowledge-based ecosystem, where universities, partners and customers participate in a single goal of knowledge sharing for the co-creation of value and the simplified adoption of new methodologies for digital transformation in the Portuguese industry, integrating concepts such as Digital Twin, Internet of Things, Cybersecurity, Augmented Reality or Artificial Intelligence.

Jorge Alcobia started his career at Mazards Lisboa in 1989. He was a consultant and senior manager at Andersen Consulting from 1994 to 2000. From 2001 to 2007 he was a partner at Accenture, where he worked in the financial services operating group.

From 2007 to 2013 Jorge Alcobia was a partner of Roland Berger Strategy Consultants where he worked in the financial services group (Portugal, Spain, Brazil and Angola). He was also responsible for the operational side of the offices in Portugal and Spain.

In 2013, Jorge Alcobia embraced the leadership of Multicert as Chief Executive Officer with the challenge of positioning Multicert as a national and international reference able to respond to the different challenges of digital security.

José Mota, actually Industry 4.0 Coordinator in Bosch Car Multimedia Worldwide and Vice President of DTx (Digital Transformation Colab).

Industrial Engineer by University of Minho and Expert in Project Management at Bosch.

With 20 years of experience in Bosch group, always in the engineering area, as Industrial Engineers Manager, Project Manager and Program Manager.

Trainer in Project Management for Executives and Coach in Project Management for Global Projects at Bosch.

Leendert H. Venema is a Swedish citizen educated at the Rotterdam School of Economics in The Netherlands.

After a career in Operations Research at ECT in the Netherlands, Leendert has occupied various, mostly international management roles in the software and IT industry.

Currently, he is responsible for 11 European countries within the Capgemini organisation.

Capgemini is a global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms.

In his current role Leendert is deeply involved in topics around current and future talent acquisition, retention and development both internally and externally.

Head of Digital Banking from Crédito Agrícola, which integrates the strategic management and development of all Digital Channels / Services – Homebanking; Mobile; Contact Center; Institutional Website, digital network platforms, Social Network Management, Self-banking (Internal Network for CA Customers) and ATM Services (ATM and TPA)

She started her activity at Banco Santander Totta, in the marketing department, and in 1999 joined the Marketing Department of Crédito Agricola, as responsible for the Communication and Image, area.

With the growth of digital banking services, in 2002 was invited to develop the distance services / channels for the Crédito Agrícola Group. An  interesting challenge to implement in a cooperative group where proximity, trust and relationship, with customers, are the essential pillars of the Institution.

Is graduated master in Digital Marketing from INDEG/ISCTE.

Liliana Ferreira is the Director of the Fraunhofer Research Center for Assistive Information and Communication Solutions (AICOS) in Portugal and Full Professor Invited at the Faculty of Engineering of the University of Porto.

Her research focuses mainly on the areas of Natural Language Processing, Medical Knowledge Representation, Information Extraction, and Health Informatics. Liliana holds a degree in Applied Mathematics and Technology by the Faculty of Sciences of the University of Porto (2002), an MSc in Electronics and Telecommunications Engineering, University of Aveiro (2005), and a Ph.D. in Informatics (2011) also from the University of Aveiro, Portugal.

Liliana has developed her research in industry and research organizations as Philips Research Eindhoven (NL), IBM Research and Development Böblingen (DE), the Institute of Electronics and Telematics Engineering of Aveiro (PT), the Ubiquitous Knowledge Lab of the Technical University of Darmstadt (DE) and the University of Tübingen (DE).

Luca Cassetti is the Director of EU Public Affairs of Ecommerce Europe, the European digital commerce association. With the support of the public affairs team, he is responsible for monitoring EU legislation and regulatory matters affecting the e-commerce sector, he advises the association with respect to policy challenges and acts accordingly at EU level, in close cooperation with the members of the association and the Secretary General. Luca’s role is developing and executing public affairs strategies in order to achieve the goals of the association in public policy as they relate to the EU. Luca graduated at the Catholic University of Louvain-la-Neuve in 2013. He holds a Master’s Degree in Public Administration, with a focus on European Policies and Management. Luca speaks Italian, French and English fluently.

Luis Araújo is the President of Turismo de Portugal (Portuguese National Tourism Authority) since february 2016. Previously was a Board Member at Group Pestana responsible for the Hispanic America hotels operations (Argentina, Venezuela, Colombia and Cuba). He was also Head of Development for the same Continent and Head of Sustainability since the creation of the department in 2009. He has a degree in Law.

Luís Araújo began his career in the Group Pestana in the Law Department, in 1996. From 2001 to 2005 he worked for the Brazilian branch of the company where he was successively Board’s Associate for New Projects in Brazil, Board Member and Vice President for the Group Pestana in South America, with responsibility for New Business Development and Area Operations.

He served the Portuguese Government as Head of the Cabinet of the Portuguese Secretary of State for Tourism between 2005 and 2007. He returned to the Group Pestana as Board Member, where he was responsible for Human Resources, Communication and Marketing, IT and Central Purchases as well as New Projects in South America until 2011.

Luis Bravo Martins is the author of the introductory manual “Reality has died: Live Augmented Reality!” and co-president of the Portuguese chapter of VRARA (Virtual Reality and Augmented Reality Association). After working as a marketing professional both in large companies and extended experience on startups, Luis is now Head of Marketing at IT People Group.

Luisa Lopes Gueifão, graduated in Law from the Faculty of Law – University of Lisbon, has a professional background of more than 25 years, most of which within the scope of the Information Society and digital project development. Luisa Lopes Gueifão is currently Chairman of the Board of Directors of the DNS.PT Association, which is responsible for the management of the national top level domain, .pt.

Qualifications:

Degree in Business Management by the Portuguese Catholic University and an MBA by INSEAD.

Professional Experience:

• Executive Board Member of Optimus – Comunicações, SA with responsibility over the areas of Corporates and Operators;
• Headed at Optimus the areas of Residential Fixed Business, Central Marketing and Data Services, Personal Sales, Small Businesses and Business Development.
• Started his career at McKinsey & Co.

Márcio Colunas holds a Master’s Degree in Computer Science and he is the co-founder and Chief Scientific Officer at SWORD Health, a tech-enabled provider of physical therapy that pairs its digital therapists with human clinical teams to help patients recover faster, more cost-effectively and, above all, better than conventional physical therapy. Márcio’s goal is to pursue research opportunities that allow SWORD Health to create groundbreaking technology and lead SWORD’s long-term effort to ensure product innovation.

Maria João Carioca was born in Lisbon in 1971. She graduated in Economics from Universidade Nova de Lisboa, holds an MBA from INSEAD and an LCOR from the Harvard Business School.

She is currently a Member of Board of Directors of Caixa Geral de Depósitos, since March 2017. Maria João Carioca also holds the positions of non-executive Chairman of the Board of Directors of CGA – Caixa Geral de Aposentações, IP, of SIBS SGPS, S.A. of SIBS – Forward Payment Solutions, S.A, and Caixa – Banco de Investimento, S.A.

Maria João Carioca has held a member of management positions, as Chairman of the Board of Directors of Euronext Lisbon, Interbolsa and Euronext Tecnologies and Member of the Board of Directors of Euronext, in a previous mandate as a Member of the Board of Directors and Executive Committee of Caixa Geral de Depósitos from July 2013 to May 2016 and previously, as an Executive Member of the Board of Directors of SIBS PAGAMENTOS and a non-executive Member of the Board of Directors of MULTICERT – Serviços de Certificação Eletrónica, SA. She was Director of the Corporate and Strategy Office of SIBS Forward Payment Solutions / SIBS SGPS and Coordinating Director of the Strategic Analysis Office (GAE) of UNICRE – Instituição Financeira de Crédito, SA. She started her career at Mckinsey & Company, first as a consultant and later as a Principal Associate.

Marta Moreira Dias is Member of the Board of Directors at the Associação DNS.PT, which is the responsible entity for the Portuguese ccTLD (.pt). Marta has completed her Law degree in 1994, at the Coimbra University, and has afterwards done her Law internship. Marta has post graduated later in Administrative Law and Administrative Science, at the Lisbon University.

In 2018, Marta has done an intensive “Law, Cybersecurity and Cyber defense” course. More recently, in 2019, she has concluded the “Entrepreneurship and Innovation Management” Executive course, at the Portuguese Católica University.

Micaela Seemann Monteiro is a physician, senior specialist in Internal Medicine. She graduated at the Heinrich-Heine-Universität in Düsseldorf and trained in Germany, Great Britain and Portugal. She attended the Health Sector Senior Management Programme of AESE Business School and is postgraduate in information management and business intelligence in healthcare by NOVA Information Management School. She works at the Shared Services of the Portuguese Ministry of Health as Director of the National TeleHealth Center & NHS’ Contact Center. Micaela is co-investigator in several projects exploring AI and Natural Language Processing in healthcare, among others with Fraunhofer Institute, and supported by the Portuguese Foundation for Science and Technology. She is member of WHO’s roster of experts for digital health.

Michael Nitsche is Strategic Partner Manager at 4SELLERS. 4SELLERS is a German ERP company with a focus on medium sized and big trading companies. For 20 years now it has developed a high expertise on deeply integrated and highly customized ERP systems as well as on automation of complex business processes and state of the art cloud-technology. With more than 200 enterprise customers with a cumulated external sales value of more than 2.5 Billion Euro in the German single- and B2B market 4SELLERS Ieads its segment in the German market.

As Strategic Partner Manager Michael Nitsche is responsible for the development of distributional partnerships as well as for all public affairs matters. Furthermore, Michael Nitsche is associated lecturer at the University of Leipzig (Germany) with a focus on Media Science, public affairs and digital democracy.

Miguel de Castro Neto is Associate Dean at NOVA Information Management School (NOVA IMS) where he created NOVA Cidade – Urban Analytics Lab.

He was Secretary of State of Spatial Planning and Nature Conservation in the XIX and XX Portuguese Government and Smart Cities Personality of the Year (Green Business Week 2017 / Fundação AIP).

He develops his research and teaching in the field of Business Intelligence and Smart Cities, being responsible for the creation of the NOVA IMS Master in Knowledge Management and Business Intelligence, presently classified as the “World Best Master Program in Business Intelligence” by the international ranking Eduniversal, where he teaches the Business Intelligence courses.

Master in Economic Theory from Nova School of Business & Economics │ Graduated in Economics from Católica Lisbon – School of Business & Economics

He is currently Chairman of the Board of TAP Air Portugal Group, Visiting Professor at Católica Lisbon – Business & Economics, President of the Advisory Board of ACEPI (Portuguese Digital Economy Association) and Advisor of the Board of some Portuguese Companies/Groups

Past Professional Activity: Chairman and CEO of AICEP (the Portuguese Trade and Investment Agency) │ Member of Parliament on behalf of PSD (Social Democratic Party) │ Member of the Special Committee created in 2013 to reform the Corporate Income Tax in Portugal │ Managing Director of Espírito Santo Research (the Research Department of Banco Espírito Santo Group) │ Secretary of State for Treasury and Finance of the XVth Constitutional Government

Other Activities: Author and Co-author of several books and articles

Dr. Mohammad Shahbaz is Chief Network Officer at Huawei Technologies Western Europe, where he is responsible for 5G network, eco-system development, policy, and regulation aspects.

He has been working in telecommunication industry over 20 years, including fixed and mobile operator companies o.tel.o, E-Plus, KPN, Telefonica with senior leadership roles in planning, engineering, technology strategy, digital transformation, regulation, standards and industry alliances management.

He has held board seat and various international positions in industry alliances. He chaired Technical Working Group and Executive Device Workshops in NGMN Alliance.

He received his diploma and doctor degrees from Aachen University of Technology (RWTH Aachen).

Nuno Feixa Rodrigues is member of the Board of Directors of the Portuguese Foundation for Science and Technology and an Associate Professor at the School of Technology at the Polytechnic Institute of Cávado and Ave. He served as the head of the Digital Games Research Centre (DIGARC) at IPCA, and also as an associate member of the Algoritmi Research Unit at the University of Minho.

His main research interests focus on the application of sound and efficient programming methods and analysis to the development of serious games and medical systems. He coordinates and is involved in several research and development projects, many in cooperation with technology companies. He served as the Director of the School of Technology at the Polytechnic Institute of Cávado and Ave from 2011 to 2017.

He graduated in Mathematics and Computer Science in 2003, and obtained his Ph.D. in Informatics Engineering in 2009, both from the University of Minho. Between 2009 and 2010 he joined the European project CACE (Computer Aided Cryptography Engineering) as a Postdoc Researcher. He is currently the General Coordinator of the Portuguese initiative INCoDe.2030.

Olivier Establet CEO of DPD Portugal, GeoPost holding– Groupe La Poste

Board member at Seur SA (Madrid)

COO DPDgroup for the Latam region

Chairman at Jadlog Brasil, a GeoPost subsidiary

Board member at Mediapost Portugal, La Poste subsidiary

Vice-President at APOE – Portuguese Association of Express Delivery Operators (President of the Association in 2007/2008 and 2014/2015)

Vice-President at CCILF – Portugal-France Chamber of Commerce and Industry

French External Trade Counselour (President of this Institution in Portugal in 2009/2011)

1987-92 Degree in Management ESCP Europe – EAP from Paris Chamber of Commerce (Oxford, Madrid and Paris)

Since mid-2018, Pablo Pastega is in charge the strategic direction and expansion of FlixBus in the Iberian Peninsula with the aim of achieving the leadership that the company already has at European level.

Pablo Pastega has 8 years of experience launching and managing Ecommerce ventures. He discovered the thrilling transportation industry helping an Asian bike-sharing company in their international roll-out (15 countries in one year). Before this adventure, he was CEO for Restalo/Restaurantes.com and worked for 4 years in Rocket Internet, where he founded and managed the French and Spanish subsidiaries of 2 of their ventures: Glossybox (ecommerce cosmetics) and Spotcap (Fintech).

In 2010, Pablo Pastega completed a full time MBA at INSEAD in Fontainebleau and Singapore. Prior to that, he worked 7 years at CISCO in several business development roles also for Transportation customers. He is fluent in Spanish, English and French and has 2 daughters aged 8 and 7. He is a passionate runner and rock ‘n roll guitar player.

Paula Alves is Fnac Portugal’s e-commerce director since 2013, having started her journey in retail in the financial area 17 years ago.

Before that, she was a business manager consultant focusing on how technology could improve company’s processes and efficiency. She’s very keen on pursuing initiatives and projects where technology helps meet and exceed customer’s expectations.

Graduated (5-year degree) in Electrical and Computer Engineering from Instituto Superior Técnico, Tech. Univ. of Lisbon, Portugal, in 1995. He was a researcher at the Institute for Systems and Robotics (ISR-Lisbon) from 1996 to 2004 and lecturer at the School of Technology of the Polytech. Inst. of Setúbal from 1997 to 2007.

Founds IDMind company in 2000, where he has been developing innovative products and projects in the field of mobile robotics. Represents IDMind in the following entities: Portuguese Robotics Society; Lisboa Robotics; euRobotics AISBL.

Paulo Raposo joined Mastercard in 2001 and is responsible for the management and deployment of Mastercard Europe activities in Portugal, as its Country Manager.

Prior to joining Mastercard, he worked at the Caixa Geral de Depósitos, in the Payment Systems Unit. In 1996 he joined the Research and Development Unit where, one year later, he became manager of the Card Center. He left Caixa Geral de Depósitos in 2000, when he was Manager of the Marketing Department.

He later joined Banco Português de Negócios as Director for the Cards Department, where he spent one year. During this period he was also part of the Payments Means Department.

Paulo Raposo has a degree in Business Administration from the University of Évora and a postgraduate degree in Advanced Studies in Banking Management from the Portuguese Catholic University and the Institute for Banking Training.

Paulo got married in 1997 and has two daughters, born in 2000 and 2003. Paulo Raposo is a compulsive reader of famous historical personage’s biographies and science fiction books. Cinema is another passion as well as golf.

Paulo Simoes, based in Lisbon, focuses on recruiting, assessing, and developing senior executives across a broad range of functional backgrounds and sectors, including technology, telecoms, private equity, professional services, tourism, financial services, consumer, utilities, and industry. Paulo consults in executive talent management with local, family-owned, and multinational companies in Portugal, in Portuguese speaking countries, and across the globe. Over the years, he has provided developmental feedback to executives and leadership teams with a constant focus on their personal fulfillment and happiness. Paulo is active in Egon Zehnder’s Leadership Strategy Services, Technology and Communications, and Private Equity Practices.

Prior to joining Egon Zehnder, Paulo was an Executive Board member of Cofina.com, which invested in Internet and high tech ventures. Early in his career, Paulo was briefly involved in politics at the national and European level. He then joined McKinsey & Company as a Business Analyst, based in Lisbon, working with clients in the financial sector. Paulo later joined the (recent at the time) Lisbon office of A.T. Kearney as an Associate and was subsequently promoted to Manager, leading a variety of consulting projects during the liberalization of the telecommunications market in Portugal and Spain.

Paulo earned a Master and Degree in Electrical Engineering and Computer Science from IST – Technical University of Lisbon, and an MBA from the Australian Graduate School of Management, in Sydney. A frequent speaker on career management issues, Paulo guides the subject of “Professional Development” in one of the leading MBA schools in Portugal.

He graduated in Pharmaceutical Sciences in 1995 from the Faculty of Pharmacy of the University of Lisbon.

He has a master’s degree (MSC) in Clinical Research from the University of Wales, Cardiff (2002), an MBA in Marketing from the Portuguese Catholic University (2006) and an Advanced Management Program from Harvard Business School (2018).

He is owner and Technical Director of Pharmacy Costa (Vidigueira) since 2002.

He was responsible for the scientific and pharmacovigilance area, as well as for the coordination of clinical trials conducted in Portugal, at Amgen Portugal, between June 1998 and November 2002.

He was a member of Udifar’s Board of Directors between May 2010 and September 2011.

Pedro Matias, took over as Chairman of the Board of Directors of ISQ in March 2017.
Master in Economics and Management of Science, Technology and Innovation, he previously served as Vice President of IAPMEI, President of various Investment Funds and Companies. He was also a director of APCER, member of the Board of Startup Lisboa and the Scientific Council of Taguspark.
He has also been linked to various international structures such as the OCDE and Adviser to the European Commissioner for Research within the European Research Advisory Board. He is also a member of the Board of Directors of CEOC – International Confederation of Certification and Inspection Entities.

Computer science engineer, Philippe joined Capgemini in 1997, after a career in software edition and services, where he founded a startup early 80’s. He is now Vice President Capgemini group and Energy Utilities and Chemicals sector leader, based in Paris.

Philippe has over 25 years of Energy and Utilities industry experience and dedication, with a strong focus on Utilities Transformation projects, Digital or not.

From 2003 to 2015, Philippe has been Vice President Capgemini Consulting Energy & Utilities, and led consulting engagements, notably during the deregulation and market opening period.

Philippe has now many roles within the Energy, Utilities and Chemicals sector:

• Thought leader, managing strategic studies and shaping Capgemini group EUC offers portfolio

o   Leading the annual World Energy Markets Observatory by Capgemini (www.capgemini.com/wemo)

o   performance benchmarks (DNO – Distribution Network Operator – and Retail)

o   writing multiple POVs and press articles

o   creating Capgemini offers: Digital Utilities Transformation, Utilities to Energy Services, Utility in a Box, Digital edge… and training Capgemini representatives to sell and deliver the related services

o   delivering keynotes on industry trends

o   being the main analysts face-off for Capgemini Utilities

• Selling and delivering end to end transformational engagements for leading Utilities in France, Switzerland, Canada, Italy, and many other countries
• Supporting sales for transformational deals

Philippe is a French citizen who lives in great Paris. When he is not travelling, he enjoys spending time with his family (4 children) and to dedicate also time to an NGO helping disadvantaged children.

Rafic Daud is the co-founder of the Portuguese start-up Undandy, the direct to customer, men’s dress shoe brand. Since 2016, he has been dedicated full-time to the fast-growing company.Undandy has seen an exponential growth in the last three years under Rafic’s helm, and has gone from selling 100 pairs of shoes per month to now, close to 3,000 pairs per month.

With a direct customer approach, Undandy offers the ability to customize your shoes, using an online 3D design platform and has sold to over 140 countries. All of the shoes are handcrafted the traditional way in São João da Madeira, the capital of footwear in Portugal.

Rafic is an serial entrepreneur with extensive experience in cosmetics, hospitality and real estate. He speaks 10 languages and a novelist of Persian Pearl Tulip, as well as lecturing at Catholica University in Lisbon. When he has free time, Rafic enjoys playing tennis and chess.

Ricardo Chaves’ professional career is very diversified, highlighting his roles at an early stage in the financial area (Banif Investment and Ministry of Finance), followed by McKinsey & Company as an Associate.
Afterward, for five years, he took over the Business Development area in a prominent national family company, having as main responsibility to create and run an equipment rental startup (MACHrent), which has become one of the TOP 5 in its sector.
In 2011, Ricardo Chaves returned to McKinsey & Company as an Associate Principal, where he had the chance to lead several projects in Portugal, Spain, Brazil and Angola, in Banking and Telecommunications areas, with focus on Marketing & Sales (strategy, pricing, product development, distribution strategy and digital transformation). He was also part of the leadership team of a worldwide Hub specialized in Advanced Analytics and Machine Learning, integrated into the McKinsey Solutions’ universe.
Ricardo Chaves is graduated in Law by the University of Lisbon School of Law and he has also a Mini-MBA by INSEAD, Kellogg and Harvard (by McKinsey).

Experienced General Manager with a demonstrated history of working in the banking industry, Rita Lourenço is currently the Head of Payments & Acquiring Business at Millennium BCP as well head of American Express Portugal and Non-Executive Board Member at Visa Portugal.

Skilled in Electronic Payments, Banking, Credit Cards, Commercial Banking, and Interpersonal Skills, she is graduated from INSEAD, Senior Management Programme (1997), among other specializations courses. 

Before business management and banking, she has graduated in law (Classic University Lisbon) and worked as lawyer in the beggining of her carreer.

General Manager Observador. Graduated in Management from Universidade Católica Portuguesa, he worked at Vodafone Portugal from 1996 to 2010.

Having started his career at Vodafone as Assistant to the Customer Service Director, he gradually took on new responsibilities in Marketing, Product Management, Pricing and the youth project – YORN. Prior to being admitted as Marketing Director of Media Capital Digital, he was in charge of managing Vodafone’s B2C online channel and represented Portugal in Vodafone’s International Online Program.

At Media Capital Digital he became General Manager and was responsible for the company that manages the group’s digital assets, such as the IOL, Maisfutebol, TVI and TVI24 websites. In 2014 he joined the team that launched the digital newspaper Observador and later, in 2019, the radio Observador.

Rui Miguel Nabeiro is Board Member at Grupo Nabeiro, one of the major private business groups in Portugal. It has over 30 companies spread across several business sectors, although coffee is its main activity. Operating in over 35 countries and with Direct Operations in 8 – Portugal, Spain, France, Switzerland, Luxembourg, Angola, Brazil and China – it has 3 500 collaborators and holds the greatest coffee roasting in the Iberian Peninsula.

After completing his degree in business management (at Universidade Católica), he started his career in Italy. In the last 10 years, as Board Member at Grupo Nabeiro, the creation of the Delta Q brand, the introduction of new categories in the portfolio of the Group and the expansion of the International area are worthy of note.

His mission is developing his people, brands and business, turning Delta Cafés into one of the top 10 coffee players worldwide.

Head of Digital Department at Caixa Geral de Depósitos

Most of his professional life was dedicated to the financial industry: at Caixa Geral de Depósitos with responsibility of Individuals and Small Business Sales Network, Human Resources and Marketing Department; at ALD Automotive (Société Generale Group) with main responsibility for the several departments: Financial, Risk, Sales & Marketing.

Outside of the financial industry, worked in Market Intelligence at the FleetGlobal Group, assuming the responsibilities as Iberian Country Manager, Head of Product & IT and Business Development for the European markets.

Sarunas joined N26 this year as General Manager, European Expansion Markets, where he is responsible for 18 key markets across Europe, including BeNeLux, the Nordics, the Baltics, the CEE region as well as a number of Southern European markets.

Sarunas brings more than ten years experience in building and expanding growing tech businesses across different geographies. Born in Vilnius, he studied Telecommunication Physics and Electronics at Vilnius University and holds an MSc degree in Enterprise Management from the UK’s Newcastle University.

He started his career as a project manager for engineering projects at Fima before moving to Barclays Bank where he worked as Innovation & Customer Experience project manager for 5 years. He was the Co-Founder and CEO of PlaceILive.com, a platform connecting real estate buyers/senders, where he played a leading role in the company’s rebranding as Hyperb, focusing on software development and real estate domain capabilities.

He has been featured on the New York Times as CEO of PlaceILive and named as one of the TOP100 digital challengers in the CEE region by Google and Financial Times, as one of the people who are changing and improving the world with their projects and ideas as well as ameliorating people’s lives with their courage for innovation, new experience, and skills to make the global impact.

Sérgio do Monte Lee is currently a member of the Executive Board and Chief Strategy Officer for Deloitte Portugal & Angola. He is the Technology, Media & Telecommunications (TMT) and Energy & Resources (E&R) sectors lead Partner and the Consulting lead Partner for all non-financial sectors.

He also teaches MBA and Postgraduate students, and has collaborated since 2004 with various educational institutions in the US, UK, Switzerland, Brasil and Portugal.

Sérgio Santos has a degree in Computer Science by Universidade Nova de Lisboa and leads the Digital Banking and Digital Transformation Division at Banco BPI. He was previously Chief Architect at the IT Division and head of the Customer Relationship Management, Analytics and Business Intelligence units at the Strategic Marketing Division at BPI. Before joining BPI, he was heading the CRM Consulting Business Unit at a large Portuguese Consulting company, working in Portugal and Brazil.

Silvio Macedo is founder and CEO of Xarevision and ShelfAI. Both startups are changing the way people buy groceries. Starting with a degree in Computer Engineering, he went on to be a researcher and in 2000 started a PhD in Artificial Intelligence, at Imperial College London.

Silvio is 44 and was born in Portugal. He participated in several EU R&D projects and was consultant to companies like BBC and Rolls Royce Aeronautics. He regularly collaborates with the local colleges of engineering and Porto Business School. He has managed and founded five companies and has spent the last 13 years working on technology for grocery retail.

Customer Advisory Customer Intelligence Unit @ SAS

Sofia works in Customer Intelligence team with technology and solutions to improve and optimize customer journey, producing actionable business insights and providing a personalized and multichannel customer experience.

She has a degree in Probability and Statistics by FCUL and post-graduations in Marketing Intelligence (Porto Business School) and Information Management (Nova IMS).

She practices yôga and enjoys travelling.

Sofia Luz is co-founder and Executive Director of OUTMarketing, an Inbound and Outbound Marketing agency specializing in the Information Technology sector. Before the OUTMarketing creation in 2007, she was Marketing Manager during 10 years of the tech companies Sybase (acquired by SAP), Softinsa (IBM Group) and Software AG.

#7 out of 10 brothers in a family of “mine yours and ours”, 1 son of 11 years old, occasional runner, skateboarder and half-meter surfer accompanied by son, professional traveler, addicted to shoes and chocolate, knew from an early age that communication, creativity and art would have to be part of her career, having done her degree in PR and advertising, postgraduate in Marketing Management, strategic planning at Miami Ad School, and lastly a digital masterclass at HiperIsland. “I love learning, but I also love sharing knowledge because I believe we are the size of what we share. I believe that every work is born more perfect when it is done with passion and dedication and there are no recipes for success, passion is the one I believe in the most. ”

She works in the area she chose 20 years ago. She started in national advertising agencies, where hse made production, account and went through strategy where she stayed for over 10 years. She has worked for international agencies, worked with global brands and clients from Portugal, in English and Brazilian agencies. She moved to Brazil as Head of Planning. Worked in São Paulo at Brazilian and Korean agencies. From São Paulo, in 2013, she moved to Porto, where for 6 years she was Parfois Marketing and Communication Director for the world, in more than 70 countries where the brand is present.

In June 2019, she assumed the leadership of Fuel, the number 1 advertising agency in Portugal, part of the French Havas Group, as CEO.

Data & Technology Director at Omnicom Media Group Portugal, one of the largest media agency groups globally. Background includes Data Processing, Data Mining and Development of Predictive Models for a variety of categories such as Automotive, FMCG, Retail, Insurance, among others.

Tiago is also a specialized trainer and Econometric consultant for various private and public organizations such as Central Banks, Bureau of Finance, Bureau of Statistics, Universities, among others. He is also a guest lecturer at ISEG’s post-graduation on Digital Marketing, as well as at Nova IMS’s post-graduation on Marketing Research.

He holds a master in Economics from Nova SBE and a Bachelor in Management from ISEG.

Tiago is CMO and co-founder of HUUB, the startup that is disrupting the supply chain of fashion industry as we know it. He has a Graduation in Management by the Faculty of Economics of the University of Porto, a Master in Management at Católica Porto Business School and a specialization in Digital Marketing. Currently Tiago is doing a Post-graduation degree in Business Intelligence & Analytics. Previously, he has worked at Sonae as a Project Manager leading the main digital projects of the Sports & Fashion sector, he was responsible for managing one of the biggest projects in the path of the company omni-channel strategy, and was also responsible for the Digital strategy of the company.

Vasco Portugal is the CEO and co-founder of Sensei and oversees investment and business strategy. His career spans across 15 years working and researching in several different countries and businesses from Denmark to the US, with a solid research background of 8+ years in fields such as IoT, Electric Mobility, and Automation as a PhD researcher in Engineering Systems and at the MIT in Boston. Vasco works closely with Sensei customers daily in the pursuit of creating automated and checkout-free stores, introducing disruptive machine learning systems to solve the significant challenges retailers face managing their network of stores’ across Europe. Under his leadership, Sensei has won several awards, and the company has been named one of Wired ‘Hottest European Startups’, Shoptalk ‘Most Innovative Companies’, and TNW’ Retail Startups to Watch’.

Vera Pinto Pereira has a Graduate and Post-Graduate degree in Economics from NOVA School of Business and Economics (1996), and an MBA from INSEAD (2000).

She started her career as an Associate at Mercer Management Consulting (currently Oliver Wyman) (1996-1999) and, upon returning from her MBA, she became a Founding Partner at Innovagency Consulting (2001-2003)

In 2003 she joined TV Cabo Portugal – PT Multimédia (currently NOS) as TV Service Director; and in September 2007 transitioned to Portugal Telecom (currently Altice) as TV Service Director for MEO.

Vera joined the Fox Networks Group in 2014 as Executive Vice-President and Managing Director for Spain and Portugal. During that period, she was also appointed Member of Executive Leadership Team Europe and Africa and Non-Executive Board member for Pulsa Media, in Barcelona.

In April 2018 she was appointed Executive Board Member at EDP Energias de Portugal SA, where she performs as President of the Board at EDP Comercial, President of the Board at EDP Soluções Comerciais, Board Member at EDP Renováveis and Board Member at Fundação EDP.

Walter Trezek worked more than 35 years in the postal industry.

First in manufacturing of franking meters and inserters, then in developing the digital postage mark for the US-Postal Service and as part of the successful IPO team of Stamps.com in the US, 1999.

He was invited to become Chief Technology Officer of Austria Post in 1999, wrote their E-Masterplan, build their address data system for automation and delivery and led their sales department until 2004.

Since 1998 he is directly involved in shaping the future of hybrid, secured electronic postal and trust services in various functions in National, European and International Standardisation & Regulation. Since 2018 he acts as project leader for the development of technical specification for electronic advanced data-systems for customs and transport security under mandates of the European Commission and in line with the EU VAT Ecommerce legislation package.

He is the Co-Chair of Ecommerce Europe’s e-logistics task force, member of European Commission Expert Groups for Customs, Taxation, Logistics and Transport and was elected in 2016 Chair of the Consultative Committee of the Universal Postal Union (a special organisation of the United Nation, to secure the organization and improvement of the postal services world-wide).

Wijnand Jongen (1959) is a globally recognized author, keynote speaker and trendwatcher on retail and e-commerce. He is founder and CEO of the Dutch e-commerce association Thuiswinkel.org and Chairman of the Executive Committee of Ecommerce Europe. He is the author of the bestselling book ‘The End of Online Shopping: the future of retail in a world that is always connected’.

Wolfgang Baudendistel has more than 9 years of experience in IT consulting in different kinds of industries and project setups.

His core competencies are cloud, innovation management as well as strategy and business models.

He is the Lead of the Kärcher Digital Hub in Berlin.